In the spirit of Comme Des Garcon’s bohemian guerilla stores, Gucci is launching the ‘Gucci Icon-Temporary’ – a pop-up store retailing limited edition trainers that will travel the world.
The first pop-up store is slated to launch in SoHo, New York this October, lasting a few weeks before moving to another city. Future locations will include London, Paris, Berlin and Tokyo – needless to say the coolest cities on this planet, style-wise.
The shop will stock 18 trainer designs in all, 16 for men and two for women. Gucci has collaborated with music producer, DJ and trainer addict Mark Ronson to design one unisex trainer for each city.
According to published reports, Gucci’s iconic GG logo and famous red and green stripe will feature in the new trainer designs – a theme that carries through in the design of the New York pop-up.
Source: Nitrolicious
